Power BI is a data visualization and business intelligence tool from Microsoft. It allows users to connect to, visualize, and analyze data with greater speed, efficiency, and understanding. In order to use Power BI, you need to purchase a license. But what kind of license should you get? Read on to find out the different types of Power BI licensing and which one is right for you.

Power BI Desktop
Power BI Desktop is a free application that can be downloaded from the Microsoft website. It can be used by individuals or groups working together who want to create reports and visualizations based on their data. This version of Power BI is best for small businesses or teams who want to get started with data visualization and don’t need advanced features or collaboration tools.
Power BI Pro
Power BI Pro is a paid subscription that gives users access to additional features not available in Power BI Desktop. These features include sharing and collaboration tools, support for larger data sets, and more advanced data manipulation and visualization capabilities. Power BI Pro is best for small to medium businesses that need more than just the basics from their data visualization tool.
Power BI Premium
Power BI Premium is a scalable subscription plan that is designed for enterprise-level businesses. It provides all the features of Power BI Pro, plus the ability to host reports and visualizations on your dedicated server infrastructure. This makes it ideal for large businesses with complex data analysis requirements.
Premium Per User (PPU)
Premium Per User (PPU) is a new way to license premium features on a per-user basis and includes all Power BI Pro license capabilities, along with features like paginated reports, AI, and other capabilities that previously were only available with a Premium capacity. With a PPU license, you do not need a separate Power BI Pro license, as all Pro license capabilities are included in PPU.
Users must have a Premium Per User (PPU) license to access content in a Premium Per User (PPU) workspace or app. This requirement includes scenarios where users access the content through the XMLA endpoint, Analyze in Excel, Composite Models, and so on. You can grant access to users to the workspace who don’t have a PPU license, but they will receive a message stating they cannot access the content. They’ll then be prompted to get a trial license if they are eligible. If they aren’t eligible, they must be assigned a license by their Admin to gain access to the resource.
The following table describes who can see which kinds of content with PPU.

Premium Per User (PPU) works with Power BI embedded similarly to a Power BI Pro license. You can embed the content, and each user will need a PPU license to view it.
Conclusion:
What type of Power BI license is right for you? If you’re an individual or small team just getting started with data visualization, Power BI Desktop will probably suffice. If you need more advanced features and collaboration tools, then you
Follow the Power BI licensing page: https://powerbi.microsoft.com/en-us/pricing/